Social media is a great place for your business to be, but what about your actual employees? A recent Mashable infographic espouses that the US economy loses $650 billion a year to social media distraction in the workforce. According to the study:
- • Employees are interrupted by social media once every 10 minutes.
- • It takes the average person 23 minutes to refocus on work after a social distraction.
- • One in every 10 employees spends more time online than actually working.
It’s no secret social media is affecting our 9 to 5. Companies are dishing out big money to install expensive network monitoring software, and employers are spending more time micromanaging so their staff stays on track. But unfortunately, these tactics often fail.
THE INTERNAL SOCIAL NETWORK
People have a fundamental need to interact with others, and many believe this is an instinct we should nurture, not suppress. Companies like Google, Yahoo and Nestlé have successfully channeled this instinct by building an internal social media platform for their staff.
An internal social network (also known as an enterprise social network) is an exclusive online platform made strictly accessible to a business and its internal staff. Users can share thoughts, content and other updates regarding ongoing projects or business processes. It engages employees’ need for interaction, and keeps the conversation business-focused.
Corporate intranets are not a new concept. But previous to the Web 2.0 era intranets often required a high degree of technical proficiency to set up and maintain, and their purpose mostly revolved around file exchange versus real collaborative interaction.
5 reasons to consider internal social media:
1. Employees can connect to exchange ideas, communicate issues and develop insights that can lead to valuable solutions for the company.
2. Social tools can level intimidating office hierarchy, and empower all employees to speak up and contribute to corporate objectives.
3. Owners can spread important company news and information more quickly to staff.
4. Users can share resources and supply project information more efficiently.
5. Managers can easily search and consolidate employee skill-sets to match specific project requirements.
If you think an internal social network might be right for your company, your first step is to talk to us. Our strategists and developers would be happy to sit down with you to discuss your options. Reach out to us!