Contest Marketing

We use contest marketing to help brands drive awareness and trial.

Why consider a social media contest?

GROW YOUR REACH – When someone enters your contest, their friends and followers see it. A well-targeted contest could increase your sphere of influence quickly. SPREAD THE WORD – Nothing creates buzz like an opportunity to win, especially if the prize is right. We’ll help you with the right mix of engagement channels. NURTURE YOUR DATABASE – Inviting someone to enter a contest is asking permission to get to know them. If they agree, you can gain valuable insights and even create loyal brand ambassadors from previously casual acquaintances.
BUILD CROSS-MARKETING RELATIONSHIPS – Contest marketing is a great opportunity to combine products and elevate brands through association. TEST A NEW IDEA – Think of a contest as an extremely soft launch – a way to conduct market research and prove a concept before really investing large dollars. CLEAR INVENTORY – Give old merchandise away with a coupon-style contest and gain new followers just in time for a new product launch.


ISM contest marketing services

STRATEGY – We’ll map out the right kind of contest for your purposes.

ISM started as a party promotions company at Waterloo. You can imagine what kind of contests they ran.

DEVELOPMENT – We build you a contest using a mix of tools from ISM Apps.

The ISM Apps proprietary platform is modular. You’ll never pay for functionality you don’t need, but it’ll be there when you want it.

PROMOTION – We raise awareness for your contest through social media, email and SMS campaigns – normally a combination of them.

We love creative clients who offer up cool prizes. Our copywriters and designers like it more. See the brands we’ve touched.

EXECUTION – We run your contest, from ballot counting to prize redemption to the legalities of giving stuff away.

It’s fun curating user posts in the days leading up to winner announcements. People get really serious about this stuff. See our blog.

METRICS – We provide a post-contest report, including findings and recommendations. You can also access real-time contest data as it’s running.

Taking advantage of contest-generated momentum is important.ISM Thinking can help.

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