Mom Central Social is a community that provides product sampling and promotional opportunities exclusively for Canadian moms. It is built on the ISM Apps framework.

OBJECTIVEMom_Central_Canada

• Grow Mom Central Canada’s Facebook presence
• Drive new Mom Central Canada community members
• Increase Mom Central Canada’s client offerings

CHALLENGES

• Transition from existing Mom Central Canada sign-up forms
• Restrict sign-ups to Canadian moms
• Overhaul Mom Central Canada’s email, CRM and campaign management tools
• Provide non-Facebook users the ability to participate in the same opportunities that are available on Facebook

PROJECT FEATURES

Facebook Connect – Moms using Facebook could sign up using Facebook Connect, allowing them to get through to the opportunities quickly and at the same time providing Mom Central Canada with a direct connection to the user through Facebook.

Post to Wall/Share with Friends – After completing the sign-up, users were given the option to share a story about the community to their wall or with specific Facebook friends. This is a key viral driver for new sign-ups and often reaches users that would not otherwise find the community.

Web Application – Many online moms are not on Facebook, or may not wish to connect their Facebook account, so we developed a web application based in the Mom Central Canada website which allows moms to create a Mom Central Canada account and take advantage of the same sampling opportunities.

WRAP UP

MC Social is an ongoing initiative and we look forward to continuing to build new layers and functionality for it. We provided comprehensive training and documentation for web and campaign management, and we continue to provide technical and customer support.

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